The customer care team at UPS needed help educating customers and answering some of their most common questions. The solution? A series of explainer videos that would live in the help section of ups.com and on UPS digital channels. To help make the content feel fresh, we decided to have some fun with it. Each video in the series was delivered as a short, entertaining story, which helped keep viewers’ interest long enough to get the information across and take some of the burden off the UPS service reps.
- My Roles
- Creative Direction
- Production Supervision