As part of our ongoing relationship with U.S. Cellular, we were asked by the mobile carrier to participate in a multi-agency exercise to evolve the brand. As U.S. Cellular’s digital agency responsible for web experiences, it was our task to develop new directions for uscellular.com, ranging from an incremental shift in their current design to a complete reimagining of the direction of the site.
I worked closely with the brand and the creative team to oversee concept development, UX and design.
- My Roles
- Creative Direction
- Creative Strategy
- UX/UI Design