The Taj Hotel Group, South Asia’s largest hospitality business, needed a website that truly reflected the level of luxury offered by its properties. To accomplish that required a complete re-platform, restructuring, and redesign of the site from the ground-up.
I was asked to lead a team of more than a dozen UX designers, visual designers, and content strategists to take on the project. I spent two months in India working hands-on with the team and side-by-side with the client, directing the design of the site and building the relationship between Taj and the agency. When I returned to the U.S., I continued overseeing the project for several more months, seeing it through to handoff for the development team.
From the underlying content strategy to user flows, wireframes, and the visual design, we reimagined nearly every aspect of the site. The result was a site experience that not only better represented the brand, but which was better structured, better organized and far more functional than the site which we had replaced.
- My Roles
- Creative Direction
- Creative Strategy
- UX/UI Design
- Content Strategy
Mobile-Friendly Responsive Design
Every page template and component in the Taj Group online ecosystem was designed responsively so each site would look and work beautifully on any screen—from desktop computers to tablets and mobile phones.
A major part of the project was the design and development of a web component library, which served as the foundation for not only the Taj Group website, but for all the hotel sites within the group. Built on the Adobe Experience Manager platform, this common component library allowed us to create a single, easy-to-maintain code base that could then be re-skinned and deployed while designing and developing each hotel brand’s website.