Samsung NFC Powered Out Of Home Poster

Designed to promote the unique sharing capabilities of Galaxy S III smartphones, the Samsung NFC campaign took a never-been-done-before approach to rewarding GSIII owners, while at the same time creating awareness and envy among non-owners. When a Galaxy S III was held against the posters, a free song, video or e-book was downloaded instantly to the phone.

The campaign marked a revolution in out of home media and delivered a breakthrough approach to earning consumer loyalty.

Samsung NFC powered poster with woman holding up phone
Man holding phone to viewer in Samsung NFC powered poster
Samsung NFC powered poster with man holding up phone
Red haired young woman holding phone in Samsung NFC powered poster
Samsung NFC powered poster in airport
Woman interacting with Samsung NFC powered poster using her phone
Close up of phone downloading content from a Samsung NFC poster
Woman interacting with Samsung NFC poster in a mall