One of the best ways to understand the unique sharing features of the Samsung Galaxy S III was to experience them first-hand. Because we couldn’t actually put phones into people’s hands, we created virtual demos in large-scale touchscreen installations instead. Placed in airports, transit stations, and storefronts in high traffic areas of New York and Chicago, these touchscreen walls allowed people to play with the most interesting and unique sharing features of the new phone. I led the creative team that designed the installations and oversaw the development team that brought the idea to life.
- My Roles
- Creative Direction
- Creative Strategy
- Design Direction
- Design Strategy
- UX/UI Design
- Production Supervision
