Microsoft needed to showcase the capabilities of Windows 8 and encourage more brands and developers to publish apps on the platform. And The PGA Tour was seeking a way to allow Windows 8 using golf fans to follow and engage with the Tour based on their own personal preferences and favorite players, through a consistent experience across Windows tablets, phones, and desktop computers. So my team was asked to contribute design ideas for the product.
Leading the product design of the PGA Tour Windows 8 app, I guided the concept development, UX, and interface design. Unfortunately, due to factors out of our control, the app ultimately was never produced.
- My Roles
- Creative Direction
- UX/UI Design
- Content Strategy
Mobile Phone Screens
Windows 8 mobile phones were an essential part of the Windows 8 ecosystem, so of course, we optimized the design of the PGA Tour app to work within the interaction standard of Microsoft’s mobile platform.