Gateway Hotels & Resorts is a hospitality brand in India that caters to budget-conscious travelers looking for comfort and style in a hotel stay. As part of the Taj Hotel Group redesign and re-platform project, The Gateway site was designed as a later phase of the overall project. And like the other Taj hotel sites, we used the common Taj component library and site structure, allowing us to be as efficient as possible in design and development. We then applied The Gateway Hotels & Resorts style guide and brand-specific content to that foundation, creating a site experience specific to the brand.
Check out the other sites in the Taj Hotel Group project: Vivanta By Taj and Taj Hotels, Resorts and Palaces, and learn more about how I led a large team of UX and UI designers and content strategists across two continents during this massive website redesign project.
- My Roles
- Creative Direction
- Creative Strategy
- UX/UI Design
- Content Strategy
Responsive Web Design
The design of The Gateway site, like all sites in the Taj Hotel Group, was fully optimized to look great and work flawlessly on mobile and tablet screens as well as on laptop and desktop computers.
Brand Style Sheet
The Gateway Hotels & Reports brand style guide was applied to the underlying components on the site, allowing us to use the Taj structural elements for consistency and efficiency while creating a look, feel, and tone specific to the brand.