UPMC 5-Tool Trainer App

Mobile app that helps student athletes track their performance, improve their game and prevent injury.

The description on the Apple App Store really sums it up best: "Inspired by the 'Five-Tool Player' evaluation system used by baseball scouts, the UPMC 5-Tool Trainer is an innovative way for young baseball players to improve and track their performance in five specific areas. This first of its kind product uses UPMC expertise to educate players/coaches/parents, prevent injuries, and analyze stats."

I led the creative team that developed the 5-Tool Trainer concept and oversaw the planning, content development and design of the app.

Role: creative direction, creative strategy, content development

Copyright 2015, Aaron Cacali