Mobile and desktop-friendly product site enhanced with educational content and user reviews.

It had been years since TUMS had updated its web site, so with a new product launching in 2012 it was time for a refresh. We designed a new site from the ground up, focusing on TUMS products but also delivering a wealth of content to educate visitors about heartburn and the benefits of TUMS for use during pregnancy. Mobile and tablet-specific versions helped bring the site into the modern era.

As creative director on the brand I shaped the creative strategy, oversaw the design and copywriting, and monitored development of the site.

Role: creative direction, creative strategy, UX

Copyright 2015, Aaron Cacali