Galaxy S III Interactive Walls


Touch-enabled digital wall displays in airports, transit stations and storefronts that provided a hands-on demo of the new Galaxy S III sharing features.




We wanted people to experience the unique sharing features of the Samsung Galaxy S III first-hand. Because we couldn’t actually put phones in people’s hands to try for themselves, we instead created virtual hands-on phone demos in interactive wall installations. Placed in airports and in storefronts in high traffic areas of New York and Chicago, these touchscreen walls allowed people to play with the most interesting and unique sharing features of the new phone. I led the creative team that designed the installations, and oversaw the development team that brought the idea to life.

Role: creative direction, creative strategy, concept, production oversight











Copyright 2015, Aaron Cacali