PGA Tour Windows 8 App

A concept bringing the professional golf tour to Windows 8 phones, tablets and desktop.

The PGA Tour was seeking an app that would allow Windows 8 users to follow and engage with the Tour based on their own personal preferences and favorite players, and through a consistent experience across Windows tablets, phones, and desktop computers. We were invited to pitch our ideas for the project, which ultimately was never produced.

I led the creative approach to the PGA Tour Windows 8 pitch, helping guide the concept development, UX and interface design.

Role: creative direction, creative strategy, UX, design direction

Copyright 2015, Aaron Cacali