Official website of Mexico, designed to position the country as an emerging player on the world stage.

The government of Mexico came to us with a challenge: help it strengthen the country's brand. The first step was a new national news and information website, designed to help build a more positive global perception of Mexico in the eyes of the global community.

Starting essentially from a blank slate, we designed a site which would educate visitors about Mexico, as well as deliver editorial content emphasizing the positive direction in which the country is headed. Through rich visuals and dozens of original stories and articles, we wove together an informative, responsive website that far exceeded anything the country had ever developed.

Priorities and budgets within the government changed, and so the site was never promoted live after having been developed, despite high client praise for the work which we had done.

Role: creative direction, UX direction, design direction, content strategy, copywriting

Copyright 2015, Aaron Cacali