Girls Night Out


Concept for a sponsored social hub for women, designed to live seamlessly across mobile, Facebook and the web.




To support the launch of new TUMS Freshers, a socially-focused form of the popular antacid which fights heartburn while freshening breath, we developed an idea that would actively engage women on the go - an emerging target for the brand. The Girls Night Out concept was a lightly branded multi-channel social hub that would allow women to plan social outings across whatever platform was most convenient: Facebook, mobile or through a dedicated web site.

Though the concept was ultimately not included as a component of the launch campaign I'm proud of the work that we put into the idea.

Role: creative direction, creative strategy, UX





Copyright 2015, Aaron Cacali