Aquafresh Global Web Site


Global web site for Aquafresh toothpaste, filled with product and toothcare information, animated how-tos and even a kids’ activity area.




To help build its global brand presence, Aquafresh needed a global web presence. So we created a web site that not only captured and enhanced the brand's positioning, but one that would be used across a multitude of markets and languages.

As Global Interactive Creative Director for Aquafresh through the brand’s global digital agency Brunner, I led the team which designed and developed the site from the ground up, including creative strategy, concept, information architecture, interface design, content strategy and development, and production.

Aquafresh.com was developed first for the US, but was soon carried over to other markets such as the France, South Africa, The Netherlands, and Italy, with many more markets scheduled to follow. It's designed to speak to moms and their families, and to educate and inspire visitors by revealing the amazing physiology of the mouth.

Role: creative direction, creative strategy, concept, art direction, UX, design, production oversight





Copyright 2015, Aaron Cacali