A product site optimized for mobile and the desktop, offering information, education and user reviews.

With the launch of a new campaign and a new attitude for Abreva, it was time for an updated web site. As the digital creative director for Abreva, I led that effort and kept it on track. My team revamped the site architecture, rewrote all of the copy, added a customer rating and review system and shot new photography to make sure that the redesign delivered the brand's refreshed, “take charge” image. And we developed a fully-featured mobile version of the site as well.

Role: creative direction, creative strategy

Copyright 2015, Aaron Cacali